At Sunrun, we undertook a comprehensive overhaul of our FAQ section to make solar education more accessible and user-friendly. Recognizing the diverse needs of our audience, we developed two distinct FAQs: one tailored for individuals interested in going solar and another specifically for current solar customers. This strategic approach not only provided targeted, easy-to-understand information but also significantly reduced call volume, allowing our support team to focus on more complex inquiries. The project required meticulous research and collaboration, and the result was an engaging, streamlined resource that empowered our customers with the knowledge they needed, right at their fingertips.